# Experience Quality Observatory

## Mission

Unify evidence around complete user journeys so Webdev Agent can determine which experience is failing, who is affected, why it is failing, which outcome is damaged, and which improvement offers the greatest evidence-backed value.

## Evidence dimensions

The Observatory normalizes ten dimensions: accessibility, usability, performance, reliability, conversion, trust and privacy, sentiment, support friction, device and browser consistency, and production telemetry.

## Core entities

- Programs define scope, owner, outcome, and capacity.
- Segments describe needs and contexts without storing sensitive personal profiles.
- Journeys connect user intent to measurable business outcomes.
- Evidence records normalize scores, findings, sources, affected segments, and confidence.
- Friction events capture severity, frequency, and business impact.
- Research findings preserve anonymized qualitative evidence.
- Opportunities combine user impact, business impact, urgency, confidence, and effort.
- Decisions require independent review.
- Campaigns group measurable improvement work.

## Priority model

Priority is calculated from user impact, business impact, urgency, confidence, and expected effort. It is a decision-support score, not an automatic authorization to change production.

## Operating boundary

The Observatory may correlate and rank evidence. It may not infer sensitive personal attributes, store raw participant identities, claim causation without controlled evidence, expose internal research to clients, or approve its own consequential changes.